Every listing needs a strategy.
Pricing, presentation, and the plan for a home's first two weeks on market. Worked out before the sign goes up, not after the price cuts start.
5.0★★★★★25 Google reviewsSame house. New strategy.
A four-bedroom, three-bath home sat for 56 days and the listing was cancelled. The owners still needed to sell. We ran the diagnostic, repositioned it, and relaunched.
Photo is representative · not the actual home · Photo: Pexels
Thinking about selling? Watch this first.
The Brownsville Estate
4190 Brownsville Rd SE · Heath, Ohio
A private estate on rolling acreage in Licking County. Here's how it's being marketed, the same way every listing of mine is:
- Cinematic drone and twilight video tour
- A private preview event for agents with active buyers
- Direct outreach to the agents who sold comparable estates this year
- A pricing plan set before launch, with review dates already on the calendar
Six things I look at before a price is ever set.
No cost and no obligation. It's the first step of every listing I take, whether the home is a starter or an estate.
Real comps
What buyers actually paid nearby, what's pending now, and what's been sitting.
What estimates miss
The renovated kitchen, the new roof, the busy road. Algorithms average. Buyers don't.
The first two weeks
A new listing gets the most attention it will ever get. We plan for that window.
Presentation
Your photos are the first showing. Light, room order, twilight, video.
Marketing plan
Where the home shows up, who sees it, and which agents with buyers hear first.
Reading the signals
Showings with no offers, few showings, or low offers each mean something different.
Three lemonade stands. Which one do you stop at first, and why?
Two stands sell lemonade for a dollar. The third charges eight. Same street, same summer afternoon.
Almost everyone says one of the dollar stands, and they answer in about a second. Nobody needs a chart to explain it. When the choices look the same, people stop where the price makes sense.
Buyers scrolling homes tonight make that same call, in that same second.
If your home is the eight-dollar stand, it has to show buyers why before they keep walking. If it can't, they walk to the next stand. That's what the diagnostic answers before you list.
What's actually happening on your street?
Pick your community. I'll send you the latest numbers: what sold, what's active, what expired, and how long homes are taking to sell. No cost, no obligation.
Rashad Fields
REALTOR® with Key Realty and founder of the Supreme Legacy Group in Worthington. Nine years in real estate, more than $30 million in career sales, and a member of Central Florida's private luxury listing agent mastermind in 2024 and 2025.
I work with sellers across Franklin and Delaware Counties. Every listing starts the same way: with the diagnostic, before a price is ever set.
Would it help to see the numbers before you decide anything?
Tell me a little about your home and your timing. I'll reach out to set up a time that works for you. Totally fine if you're just starting to think about it.
Thank you, there.
I'll be in touch shortly. If you'd like to lock in a time now, pick one below.
Pick a timeBuying or relocating to Columbus?
My team handles the buy side, so every buyer gets someone who knows their part of town. Pick where you're starting.
Moving to Columbus
Neighborhood guides, commute and school-district research, and a plan before you ever pack a box.
Make the move with a plan →New construction
Builder incentives, lot selection, and someone on your side of the table before you sign with the builder's rep.
Explore new builds →Hablamos español
Asesoría de compra completa en español, desde la precalificación hasta el día del cierre.
Comprar en español →Thanks, there.
I'll put together the latest area numbers and send them over.
Want the full diagnostic too?